Start shilling that is.
Amazon is big. Really, really big. So big in fact that it's huge. And part of the problem when you're that massive is keeping all your web pages under control. Especially when just about anyone can log in and write reviews on them.
Tokyo is saturated with billboards and electronic outdoor advertising, but the N Building has taken the concept, married it to augmented reality and upped the bar for out-of-home display.
In essence, the entire facade of the building is a QR code. Users with a custom iPhone app will be able to scan the building's front and interact with the merchants, extract relevant data and generally know everything they need to know. Augmented reality and architecture, it's cool.
Ever see a colour you like? Ever had to describe it after? Yeah, almost impossible. Sure you could take a picture of it with the camera on your phone but odds are you'll wind up with something in a different shade. Until now...
The brain trust at Benjamin Moore has an app for that. The ben color capture app allows you to match the colour you see to a shade on the Benji Moore database. It's not quite a substitute for myPANTONE but it's a neat direction. Now if they'd come up with a font recognizer...
Corruption is everywhere to a greater or lesser degree. Unfortunately in India, corruption is pervasive and affects the poorest people the hardest. 5th Pillar, an Indian NGO, has come up with a unique way to protest corruption and give people a voice. It's called the zero rupee note, and is, in essence, a transferable protest sign. Much like Iranian dissidents defacing their country's currency to protest the dictator, this note allows for a widespread and distributed protest without having to openly demonstrate.
Health care advertising can be rather dry and staid sometimes. Promotional items are usually pens, pads, boring stuff. Then there's this calendar for health provider AOK.
Major League Baseball has a very devoted core fan base. They buy the merch, watch the games in person or on TV, they visit stadiums just to say they've been there. And now they can feel the same grass underfoot when they hang out in their own backyard.
This would make for an interesting concept to pitch to your clients: new research shows that adverts in violent video games are subject to better recall than ads in more non-violent video games.
Here's the article from the MIT Technology Review.
Now I'm off to find a way to work some Laura Ashley ads into Grand Theft Auto.
Crispy or grilled? That is the question.
One part of KFC, the KFC National Council and Advertising Cooperative is suing another part of KFC, the YUM! Brands Kentucky Fried Chicken unit over the promotion of grilled over crispy chicken. Franchisees see the advertising as biased towards grilled chicken and are fearful over slumping sales due to consumer perception of crispy chicken being unhealthy.
The National Council and Advertising Cooperative who designs the marketing programs for the most popular chicken restaurant on the planet contends that Roger Eaton the president and chief concept officer for KFC is promoting grilled chicken over the more well known crispy offering.So, the whole things comes down to who gets to call the marketing shots, but in the end, it's all about the chicken. Delicious crispy grilled deep fried breaded broiled flame kissed sauteed seared roasted barbequed chicken. Of course that's assuming that KFC is still in the chicken biz and isn't going to evolve into a never-ending loop of litigation.
Mind you KFC has had some pretty weird things associated with it in the past so them playing chicken about the chicken isn't that far fetched.
In an effort to boost their image and encourage more rampant consumption China has embarked on a new campaign to promote China to the world.
"Made in China, made with the world" is what they're trying to tell everyone. Sure the iPod is assembled in China, but the code and the concept are pure American. Yes we flat pack those groovy Ikea shelves, but the design is direct from the forests of Sweden.
In essence, China is only the enabler. We're the ones who keep asking them to give us more. And there's definitely no lead in the toys, or sulfuric acid in the drywall, or poison in the pet food, or exotic animals in the herbal medicines. Uh uh, no way. That's all in the past. The message now? If China screws up, it's your fault too. Because we're all in this together.
Given that almost everything mass produced comes from China, it seems kind of redundant to specify that it's from China...
Facebook flavoured vitamin water.
Yes. It's true.
In cahoots with Coca Cola, the brain trust at Facebook has come up with the pinnacle of branding. They've created a flavour to associate with their brand. Apparently Facebook tastes like Black Cherry and Lime. Good. We needed that. It's another indication of how social media is advancing.
Sign number 451 of the impending apocalypse.
But it's a film about drugs all right.
Glaxo has a new drug, possibly developed in answer to Huey Lewis' demand for one. However, this is probably not the drug that was hoped for. It's called Alli, it's an over the counter weight-loss pill that counts amongst its myriad side effects "an urgent need to defecate". Remember those snack foods with Olestra in them and the fun trips to the bathroom those necessitated? Now you can do that all day, every day.
To help promote this wonder drug, Glaxo is funding a film. A film about obesity. Alec Baldwin and Susan Sarandon are amongst the people backing this potential magnum opus. In the words of those involved “This won’t be a marketing tool at all,” said Robin Bronk, the Creative Coalition’s executive director, adding that working with Glaxo on the project is “a natural progression of our mission to develop educational projects.”
So, there you have it. The drug is good for you and you don't need to exercise; Glaxo has your best interests at heart; and anyone funding a film that obliquely promotes their product is not engaging in marketing, but in education. Just wait till the armed forces starts sponsoring war movies and Virgin Mobile starts a sitcom that revolves around texting.
Now, who am I going to get to star in my debut, funded by the makers of Slap Chop and Shamwow?