Graffiti. Urban blight to some, art to others. It can sometimes tell a story, and that can be used to raise awareness about a social issue or it can be co-opted and used as some kind of 'edgy' guerilla marketing piece.
These ads for Directions Youth Services Centre are a great example. The center provides homeless youth and youth at risk with professional help and support.
Rethink Communications came up with these ads which communicate that “Every kid on the street has a story,” by showing a homeless young person with a background of street art that tells his or her story. The campaign explains that “Many of the homeless youth on our streets have escaped from homes filled with abuse and violence.” The ads show homeless youngsters who had to deal with homophobia, alcohol abuse, and sexual abuse.
ASPCA’s new campaign to advocate spaying and neutering pets is targeted squarely at New York City’s inner-city male dog owners. The graffiti-inspired design features the tagline “Fix your dog. It’s all good.”
The Ford Edge ad on the other hand...
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