This video asks the question "Can you go corporate without losing your soul?” It explores some of the advertising and influence industry's giants through the lens of the greatest persuader of them all; P.T. Barnum.
As it turns out he never said, "There is a sucker born every minute". Hear why you think he did, hear how Joan Jett's career was launched by the man [Howard Bloom, author of The Lucifer Principle: A Scientific Expedition into the Forces of History] who launched it, hear from the creator of the Marlboro man and from the greatest pitchman alive today as well as one of the greatest Texas hold'em players to sit at the poker table.
These men have been in the business for decades and have learned valuable things about creating perceptions to turn a profit.
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