Sure it smells awful, but the ads can be funny

Axe, that often-abused body odor substitute has done a lot of advertising. Some good. Some not so much. This one I think falls under the good category. They draped a wall of a women-only dorm and made it look like a calendar, provoking the subtle as a brick to the head message that with Axe you can meet a different gal every day.

I guess if you smelled like Axe, you would need to meet a different woman every day, because none would be able to stand the smell for more than 24 hours...