It's a brilliant idea. Sustainable eco-friendly architecture with a side benefit of delicious beer. What more could you ask for?
It didn't work out the first time but I suspect that a second attempt would be successful. What a great way to get your brand out there.
"Apparently, while on tour in Curacao, Alfred Heineken was troubled at the substandard, and in some cases, non-existent dwellings of the impoverished residents on the Dutch island. He decided to design a beer bottle - a "a brick that holds beer" - that could actually be used to build the walls of homes after being emptied. He went so far as to hire a renowned Dutch architect, John Habraken, to design a new bottle specifically designed to interconnect with other bottles, as well as masonry so that large numbers of them (about 1000 for a 10x10 foot room) could easily be fitted together to create a functional and attractive structure.
Unfortunately, though the design apparently worked, the project never took off and no buildings, save two experimental ones in the Netherlands, survive."
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