Ahhh the Dos Equis spots featuring the Most Interesting Man in The World.
From the TV spots to the tagline - "Stay Thirsty My Friends" it' makes for a pleasant change from the usual beer adverts. And it has made a very utilitarian brew into something much more sophisticated without having to beat the viewer over the head.
He's even got a Facebook page.
And now, the numbers are in. And they're very, very good.
"He once had an awkward moment just to see how it feels."
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