Taking a census is never a simple matter. In fact it's a swamp of logistics, data and analysis. Of course getting people to participate is crucial, but what if they don't want to? For fear of 'government surveillance' in the big brother era amongst other reasons.
To combat low numbers and generate more responses, the U.S. Census Bureau has embarked on a media campaign that goes beyond what they've normally done. Way beyond. All the way to Super Bowl XLIV. But that's not all. They're also reaching out to immigrant communities and engaging them in ways that haven't been attempted in the past. Like telenovelas for the Latino spectrum of the population.
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