In the all out stampede to embrace new channels of communication things can get missed. When websites first began sprouting many companies were slow to understand what they were and even slower to register domain names. The resulting litigation was an interesting application of international and intellectual property laws.
Now it's happened again.
Nike, GM, even WalMart have been beaten to the tweet. The companies, amongst others, neglected to set up corporate twitter feeds. And now someone has done it for them. Some accounts are being handled by fans of the brands but other accounts aren't as fawning.
Those who neglect history are doomed to repeat it or so I've heard.
In other news, Big Ben tweets.
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