This would make for an interesting concept to pitch to your clients: new research shows that adverts in violent video games are subject to better recall than ads in more non-violent video games.
Here's the article from the MIT Technology Review.
Now I'm off to find a way to work some Laura Ashley ads into Grand Theft Auto.
1 comment:
"It's funny how the colors of the real world only seem really real when you viddy them on the screen."
Alex
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