Tokyo is saturated with billboards and electronic outdoor advertising, but the N Building has taken the concept, married it to augmented reality and upped the bar for out-of-home display.
In essence, the entire facade of the building is a QR code. Users with a custom iPhone app will be able to scan the building's front and interact with the merchants, extract relevant data and generally know everything they need to know. Augmented reality and architecture, it's cool.
N Building from Alexander Reeder on Vimeo.
No comments:
Post a Comment