How well does your brand stand up to intense scrutiny?
Fiji Water, the H2O of the jet set and glitterati is the subject of an article in Mother Jones magazine that is not in any way shape or form flattering. Nor is this from the Marketing + Good blog.
Sure you can get your product in front of a lot of famous people and give it away at elite events, but eventually the truth gets out.
Overpriced, over hyped, environment destroying water ain't cool, is it?
1 comment:
I think Ms. Hilton believes the straw is one inch higher than it actually is.
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