Inhabitants in India, initially interested in identical items inhabit interstitial innerspace.
Or, to put it simply, many people living in India don't have televisions. And if they don't have televisions, they can't watch infomercials. So, someone came up with the novel idea of doing it live in front of an audience.
The Wall Street Journal profiles one such person, who works for a division of a division of Lowe Worldwide.
Small world innit?
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