And Demand Media has met the demand for media in a most industrial fashion.
Content is king, or key or something. Either way, it's important. With so many sites, and so many people looking, you have to stand out. Templates and colour schemes are nice but if your content ain't relevant you might as well go back to being a shepherd or selling decorative shoe horns.
Enter Demand Media. They've streamlined content generation and acquisition, industrialized it and designed a Just-In-Time delivery system, with up to 4,000 unique pieces of content coming out daily.
Using proprietary algorithms and other top secret methods they're poised to revolutionize content for other sites.
As to whether or not speed to market creates a bias in the content or generates content that doesn't stand up to scrutiny...well time will tell. It does make for an interesting study in collectivization of labour in the digital economy though.
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