Rule number 1: Do not anger the Miracle Whip marketing team



Or they will find you and they will deal with you in a most unpleasant manner. Just ask Stephen Colbert.

They will not tone it down indeed. They're too busy being edgy.

It's a brilliant response. It really is. Unfortunately it doesn't change the fact that Miracle Whip is a spreadable topping, and is not a key part of social identity.

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