Jane, get me off this crazy thing!


We can agree that DM has a place in almost every marketing campaign. That's a given. But you've really got to wonder what's going on when someone receives 16 separate pieces of DM in one month, from one company for one product.

And just to compound it, the claim that "the system is automated, we can't change it" is used. Which is really quite scary. Is this the dawn of the thinking machines? I've seen the Terminator movies...once the automated mailing software becomes self-aware, we're in trouble.

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