A spot of the old ultra violence then?

This would make for an interesting concept to pitch to your clients: new research shows that adverts in violent video games are subject to better recall than ads in more non-violent video games.

Here's the article from the MIT Technology Review.

Now I'm off to find a way to work some Laura Ashley ads into Grand Theft Auto.

Advertising on the menu

What is a menu? It's a sales tool. It's selling you food using subtle cues to guide you towards what the restaurant wants you to order. It's not all about price either. It's about using buzzwords and other non-specific cues to influence your behaviour. Just like advertising some might say...

Here's a very interesting article about menu psychology from the New York Times. Just in time for the holiday rondelay of restaurant visits.