The ultimate handheld content platform

Version 4.0, with fully licensed content, 26" four colour media display that can be rotated, built-in games, and you can share it without signing a 5,734 page long end-user license.

What a magical age we live in.

Remember when?

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Remember when you could buy pretty much anything through the mail? From meat to flamethrowers, miniature luggage to drugs. Ah the halcyon days of the past...

I can't for the life of me understand why I can no longer order these items for home delivery.

These guys remember those days and they've got some great ads to remind the rest of us.

Double Plus Ungood

Ad sales down. Way down. Way way down. So far down they're in the basement and pushing the down button. In fact, one could safely say that they're plummeting. Plummeting like a fat tourist at a carnival bungee jump.

But hey, it's just newspapers, online banner sales are up up up!

I think.

e-paper? i-paper? digipaper?

I remember reading an article in Wired about 13 years ago, about how the future would feature electronic flexible screens that would display news, messages and any other content we wanted. We're getting there - albeit slowly - with things like the iPhone and BlackBerrys, but the idea of a folding super compact and customizable interface is still the realm of the future.

But it's coming. Oh yes, it's coming.

What I find most amusing about it is all the pictures you see of the paper in use. So many of them have the same layouts as traditional newspapers. It's just taking one medium and dumping it on another. If that's how epaper is being sold to the masses, I can see how it's not catching on.

e-ink, e-paper, e-news, egads

It's coming. The interactive, dynamic easily updateable and oh so Jetsonesque electric newspaper.

Newspaper design will save newspapers

From TED. An award winning Polish newspaper designer talks about how design is equally as important as the content. Mr. McLuhan, your 15 minutes continue. But can good design save newspapers as printed media?

When life gives you lies, call'em on it

Coca Cola in Australia recently ran afoul of the Australian Competition and Consumer Commission.

And I quote:

"THE ACCC has found Coca-Cola was misleading in a "myth busting" ad about the soft drink.

Coca-Cola will have to publish corrective advertising after the competition watchdog found the company made "totally unacceptable" claims that its drink did not rot teeth or lead to weight gain."

Okay, we all know that Coca Cola is not the healthiest thing on earth and saying it doesn't lead to weight gain are quite specious. What is more interesting is that the Advertising Standards Bureau (an industry body) ruled that the ads were "truthful and honest".

So, Coca Cola is now faced with running corrections in 7 newspapers and on the net. Not quite the desired effect of the campaign one would think.

Here's the crux: the industry group used 'community standards' to evaluate the ad, while the government group used legislation. In a showdown, who do you think is going to win?