So. Gum advertising. Some have goats and dancing Germans. Others have talking pieces of gum with funny foreign accents. And then there's Stride. Instead of hiring livestock or Sean Connery or the Von Trapp family, they went to Chicago and hired Goons to help them get the word out.
The result is a whimsical, soft, and handmade 90 second piece that's already had over a million views on YouTube. Looks like it's working better than a goat...
Showing posts with label viral. Show all posts
Showing posts with label viral. Show all posts
With a great beard comes great wisdom.

Isn't that right Tom?
LG makes cellphones. Cellphones are sometimes used for cyberbullying. Cyberbullying is a big problem for a lot of high school age students, in some cases it's even led to suicide. And then there's the problem of teens misusing cellphones and the inbuilt camera to take pictures that, well, pictures that would best not be taken.
So how do you get the people holding your product in their hands to use it wisely?
Give it a Ponder, and let James Lipton help you.
Green screen? Nope. Celeb voiceover? Nah.
We're all familiar with local advertising. From the annoying guy who buys your jewellery to people who provide more esoteric goods and services. To better help them advertise, two guys are going around the U.S. and producing and directing tv spots for a wide range of small and local businesses.
And they're not too bad.
And they're not too bad.
Any publicity is good publicity - right?
Especially when you have UN General Assembly president, Dr. Ali A. Treki of Libya available for a photo op.
Here's the formula: 1 imitator of long deceased corporate founder and icon + 1 security guard from a country that hasn't achieved massive exposure to western brands = photo op inside the UN.
True story.
Come to Denmark for the culture, the sights, the one night stands.

Viral promotion is all the rage, and the fine folks over at the tourism office in Denmark decided to jump on the wagon with their own contribution. It's a fun little video that is all about one woman's quest to find the father of her baby, the offspring of a one night stand in Copenhagen. Ah Copenhagen...where all those lovely Danish women approach lonely tourist men, get them drunk and have their babies.
Of course, the entire thing has ignited all kinds of controversy and has generated multiple apologies and mea culpa's. Sounds like it worked.
See it here before it's too late.
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