Your ROI requires you sell 125,000,000 cups of coffee


McDonald's is going after the coffee market in a big way. A $100,000,000 way.

They'll be making McLattes, McEspresso, McAmericano, McDoubleVentiHalfCafFrappucino with a McHazelnut shot and of course, plain old fashioned McCoffee. Watch out Starbucks, Second Cup, Tim Hortons and every other independent coffee chain. McDonald's is a-comin to steal your business. And they're spending the GDP of Bolivia to do it.

Yum. Coffee and a Big Mac. A winning taste combination.

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