then scam them.
Great way to foster that consumer relationship.
From The Huffington Post.
Here's what's happening. Well known e-commerce companies have been sending post transaction marketing offers to consumers immediately after something is purchased. Consumers are offered cash back if they simply click a confirmation button. When they do, their credit card information is automatically passed on to a marketing company that signs them up for a credit card subscription for a package of useless services. The rebate is rarely paid. The U.S. Senate is not impressed.
Sounds dodgy doesn't it? Really unethical. The kind of thing only a really sleazy company would do, not a well known one like say...1800Flowers.com, Fandango, FTD, Orbitz, Priceline, Shutterfly, Buy.com, Barnes & Noble, Expedia, as well as many more.
It's kind of like the death of a thousand cuts. If so many well regarded and well known companies are out there finding underhanded ways to score a few more pennies from their customers, customers are going to migrate back to personal shopping where you see the person you're handing money to and have more control over your own data.
No comments:
Post a Comment