Going to the streets to go viral.

So. Gum advertising. Some have goats and dancing Germans. Others have talking pieces of gum with funny foreign accents. And then there's Stride. Instead of hiring livestock or Sean Connery or the Von Trapp family, they went to Chicago and hired Goons to help them get the word out.

The result is a whimsical, soft, and handmade 90 second piece that's already had over a million views on YouTube. Looks like it's working better than a goat...