Silicon Snake Oil


(with apologies to Clifford Stoll)

Here's an interesting article from Businessweek that advocates exercising a bit of caution before you jump on the tweeting/blogging/facebooking/tag clouding/microsite/ bandwagon.

Everything comes at a cost, and so-called experts might not be as learned as they claim to be.

Caveat Emptor as they say.

Maybe if Newegg had been a bit more aware of consequences and paid attention to what they were doing, they wouldn't currently be known for this great tag cloud generated from their own in house customer support forum...

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