How do you combine patriotism, public service, convenience with a monopoly while generating positive press and giving yourself a very visible location?
If you're Subway, you build a restaurant into a shipping container and bring the restaurant to the workers building the Freedom Tower in New York City. As the building rises, so does the restaurant.
It's a brilliant promotion that will certainly generate a positive emotional response for the brand. I just hope the food tastes as good as the goodwill.
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