Major League Baseball has a very devoted core fan base. They buy the merch, watch the games in person or on TV, they visit stadiums just to say they've been there. And now they can feel the same grass underfoot when they hang out in their own backyard.
Scotts Miracle Gro is partnering with MLB to provide the same grass seed used at Fenway, Wrigley Field and more. It will be the same blend of seeds and fertilizers and will feature branding from the respective club and will be certified by the head groundkeeper from the that club's field.
Kinda brilliant. Shame the Jays use artificial turf. Mind you, I'm sure you could brand that stuff and sell it as mousepads or car mats or some such thing.
* Please note that this post was written without the express written consent of Major League Baseball and may be subject to blackouts in certain markets. Contact your local authorities for details. Oakes & Mowat are not responsible for facepalms or groans from the overuse of the phrase "Field of Dreams" and the like.
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